Digital world is comprised of the history, chemistry, biology, and almost everything that certainly follow the same league of the brands that endeavour to mark the top niche. Indubitably, it’s the appearance, behavior and performance on the digital platter via miscellaneous social media platforms which beholds the sum and substance of their existence. The DNA of a digital brand may sound like an allegory, but it carries a story of a deep-rooted-identity of a business running across the worldwide digital platform, and its tactical efforts to pump blood-like-propitious strategies into the veins of its organization.
Hence, today, brands breathe in the era of:
• Initiation and execution of creative business ideas
• Bridging the gaps between ‘people’s wants’ and ‘companies meeting the same’
• Focusing on YOU- the customers, not US- the brand.
To achieve exponential results, today almost each brand has gone digital. Some brands play extensively good and some disastrously bad. The difference sways because of the level of awareness of the self and knowledge of the digital world. No matter how laudable the creative ideas are, if a brand lacks the understanding the aftermath effect would not only bring catastrophe to the brand value, but ruthlessly tarnish the hope to survive anymore. Thus, to save itself from such debacle, a brand should always comprehend and live up to the rules of digital world. Amidst, prior to the aforementioned maneuvers, first and foremost, the brand should know the idea behind its foundation. Besides, it should have a solid reason along with a scope of success before finding a way to the digital world.
No doubt, a company is run and managed by time-tested operational techniques and myriad of employees who have distinctive ideas, analytical and interpersonal skills and creativity of their own. Once comprehend the digital tactics, the brand can easily join the digital bracket to prosper more. The credit would go its unbeatable combination of digital DNA of its employees and digital DNA of the brand – in the form of appealing words, humongous strategies that make its presence stronger, social media platforms etc. The blend of all of these DNA will not only push the parameters of its services and innovative thinking one step ahead, but will bring revolution on the digital space as well. But this will happen only if a brand has a development stratagem that seamlessly understands the processes, methodologies and plausible thinking – highly required to achieve the most favourable effects in the world market where the competition goes cut-throat.
Out of all these quadrants of facts, one more important fact that should always be paid heed to is: a brand survives in the crowd! Understand and learn what the target crowd wants, and deliver it to the best of the extent.
Precisely, the story is all about digital brand possessing a strong presence on a digital ground with the DNA of:
• Curiosity
• Openness
• Innovation
• Purpose
• Emotional Story
• Customer Value
• Utility
Hence, a digital brand should make it all useful to win laurels.
philomathana 